The brief
A studio website should communicate an approach while explaining the work it takes on. It needs to document real projects clearly, beyond a sequence of attractive pictures.
Web design concept / Fictional brand
FORMA
02 / 09A website that gives architecture room.
An editorial direction for an architecture and interiors studio. A small set of elements, generous spacing and clear project information keep the work central.
- Sector
- Architecture & interiors
- Focus
- Structure, design, implementation
- Status
- Concept study · Not a client project
FORMA / Website design↗
01 / Before the first pixel
What the website needs to do.
The people using it
Private clients and commercial commissioners need to recognise the studio’s approach, relevant experience and a straightforward first contact.
A clear page structure
Projects, studio, services and contact form a useful structure. Project pages could follow brief, design and delivery; filters only become useful with a larger collection.
The proposed homepage structure
Every section has a purpose.
This is how the homepage could lead from a first impression to a relevant enquiry. The sequence is a concept to be refined around your actual content.
- 01
Opening: approach and space
A strong architectural image establishes the first impression. A short statement explains the design approach without covering the photograph in copy.
- 02
Selected work: curate deliberately
A few projects with location, brief and clear captions lead to detailed project pages. The selection should demonstrate relevant experience.
- 03
Studio: people and working methods
A short introduction to the team and design process connects the imagery to real contacts. Services are explained where they relate to the work.
- 04
Starting a project: open the conversation
A calm contact section asks about the proposal, location and timing. It moves visitors from viewing work to discussing their own project.
02 / The design decisions
One visual system. Considered in detail.
A large residence in limestone and timber, overlooking the sea, defines the composition. The headline and project index sit on a light surface to the left; a small selection below continues the visual story. The buildings shown belong to the fictional image study.
Type direction
Aa↗
Georgia / Outfit
The image study’s high-contrast serif creates an editorial tone. Georgia paired with Outfit would be one possible implementation direction; font selection, licences and exact proportions would be agreed separately.
Colour & contrast
#e9e5dc#352f28#b9a994#7e8270The finishing details
The title and image can overlap visually without placing text over distracting detail. On narrow devices, readability takes priority over reproducing the desktop composition exactly.
03 / From idea to website
A concept to explore. A website shaped for you.
What you can explore here
The study presents a calm page structure, image sequence and type hierarchy for a fictional studio. Visitors can explore the concept through the page navigation; the enquiry opens a conversation about their own website project.
Plan the next step
A future project sequence could combine plans, photography and material notes. A subtle image transition could work; this quiet design does not need elaborate scrolling effects.
04 / A proposed project process
How your project could take shape.
Brief
Define the scope
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Outcome: agreed objectives, content and a clearly defined scope.
Review project material, image permissions and the studio’s services.
Structure
Map the pages
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Outcome: a page map, content sequence and a reviewable enquiry journey.
Plan one representative project page with real copy and captions.
Design
Agree on designs
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Outcome: approved desktop and mobile views with agreed type and colour.
Develop the type hierarchy, image sequence and mobile reading order.
Implementation
Build the site
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Outcome: a reviewable staging version with the agreed content and functionality.
Translate approved designs into responsive pages. Bring agreed functionality, content and contact journeys together in a staging version.
Review & launch
Review and launch
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Outcome: an agreed release, documented responsibilities and editing guidance.
Check image approvals, the contact journey and editing guidance before launch.
From concept to your website
Which direction feels right for you?
Let’s discuss your content, the right design and the functionality you actually need. Your enquiry goes directly to Marius Neumann.
Discuss your website project